Abstract: Abstract- The study examined the most influential affiliate
marketing and supply chain strategies that are most
beneficial and usable through social media websites which
can increase the demand on e-commerce. Through
employing the quantitative approach; the researchers
distributed total of (95) questionnaires on marketing
managers within cosmetics companies in Jordan- Amman
during the fiscal year (2018-2019). Results of study
indicated a high level of awareness and dependency of
cosmetics companies on marketing through social media
websites as a form of endorsement. In addition to that, it
appeared that among the chosen affiliate marketing
strategies CPC/PPC was the most influential and usable
strategy through social media as a form of endorsement
and marketing