الأبحاث العلمية في جامعة الإسراء
Publications Of Isra University

Amman - Jordan
The Role of Artificial Intelligence’s Techniques in the Digital Transformation of Jordanian Banking System .
Year : 2023-08-27
Faculty : Business
Author : كايد عبدالله محمود العطـار / 
Abstarct :
This study examines the role of artificial intelligence (AI) in the digital transformation of the Jordanian listed banks. It explores the current state of AI adoption in the Jordanian financial sector, as well as investigating the drivers and challenges of AI adoption in this industry. Additionally, through using the deductive research approach, the study examined the impact of AI on various financial functions such as risk management, fraud detection, and customer service. Consequently, the findings suggest that the Jordanian financial industry is at an early stage of AI adoption, with limited awareness of its potential benefits. The study highlights the need for financial institutions to invest in AI and develop a strategic plan for its implementation to fully realize its benefits. The study had revealed that Rob advisor, block chain, and artificial intelligence approaches are all contributing to the digital transformation of Jordan s banking system, with the second null hypothesis rejected due to its lower level of significance.