Abstract: The purpose of this study was to identify the contribution of climate change risk assessment models to the transition ‎ towards digital marketing. The descriptive analytical approach was used in this study. A (120) sample of experts faculty members in assessing climate change and its repercussions on the transition to digital marketing at Al-Isra University in Jordan was selected. A questionnaire of two dimensions was used by the researcher to identify the contribution of climate change risk assessment models to the shift towards digital marketing. The study reached results, including: The arithmetic mean of the extent to which governments and relief organizations are aware of the nature of climate change is (3.29), which is at a medium degree of application. The arithmetic mean of the risks of climate change through digital marketing was (3.16), which is at a medium application degree. Finally, the results showed a statistically significant effect at the significance level (0.05) of climate changes on digital marketing operations.