The Contribution of Climate Change Risk Assessment Models to the Transition towards Digital Marketing
Year : 2022-05-22
Faculty : Business
Author : ايهاب كمال عبدالرحيم هيكل /
Abstarct :
The purpose of this study was to identify the contribution of climate change risk assessment models to the transition towards digital marketing. The descriptive analytical approach was used in this study. A (120) sample of experts faculty members in assessing climate change and its repercussions on the transition to digital marketing at Al-Isra University in Jordan was selected. A questionnaire of two dimensions was used by the researcher to identify the contribution of climate change risk assessment models to the shift towards digital marketing. The study reached results, including: The arithmetic mean of the extent to which governments and relief organizations are aware of the nature of climate change is (3.29), which is at a medium degree of application. The arithmetic mean of the risks of climate change through digital marketing was (3.16), which is at a medium application degree. Finally, the results showed a statistically significant effect at the significance level (0.05) of climate changes on digital marketing operations.
Year : 2022-05-22
Faculty : Business
Author : ايهاب كمال عبدالرحيم هيكل /
Abstarct :
The purpose of this study was to identify the contribution of climate change risk assessment models to the transition towards digital marketing. The descriptive analytical approach was used in this study. A (120) sample of experts faculty members in assessing climate change and its repercussions on the transition to digital marketing at Al-Isra University in Jordan was selected. A questionnaire of two dimensions was used by the researcher to identify the contribution of climate change risk assessment models to the shift towards digital marketing. The study reached results, including: The arithmetic mean of the extent to which governments and relief organizations are aware of the nature of climate change is (3.29), which is at a medium degree of application. The arithmetic mean of the risks of climate change through digital marketing was (3.16), which is at a medium application degree. Finally, the results showed a statistically significant effect at the significance level (0.05) of climate changes on digital marketing operations.