Influence of Business Intelligence and Big Data on Organizational Performance
Year : 2022-01-12
Faculty : Business
Author : هبة مصلح ضيف الله الملاحمة /
Abstarct :
The purpose of current study was to explore the influence of business intelligence (BI) and big data on organizational performance. The methodological approach adopted in this study was quantitative and positivist in its nature, and this took place through adopting a questionnaire was distributed on a sample of (98) from general, executive and operational managers within Jordanian organization operating in Jordan within the fiscal year 2021-2022. Researcher in that sense depended on SPSS in order to tackle the numerical primary data which were collected from the application process. Results of study indicated that business intelligence in combination with big data contributed to improving the level of decision-making in organizations, that is, taking the appropriate decision at the right time, and accordingly it was proven that business intelligence contributes significantly to improving the performance level of organizations. It is expected from current study to be of great help for organizations which operations are based on IT tools and results in collecting huge bulk of data, current study would help in maximizing the interest in BI and big data for better decision making which would lead to better performance. On theoretical level, it is expected from current study to be a start for other academic and interested people to take initiative and carry out researches that are related to managing big data. Study recommended paying some attention to business intelligence capabilities of startups organization, and as a future work, it is recommended to carry out a research that analyzes of the impact of network learning on the performance of financial organizations
Year : 2022-01-12
Faculty : Business
Author : هبة مصلح ضيف الله الملاحمة /
Abstarct :
The purpose of current study was to explore the influence of business intelligence (BI) and big data on organizational performance. The methodological approach adopted in this study was quantitative and positivist in its nature, and this took place through adopting a questionnaire was distributed on a sample of (98) from general, executive and operational managers within Jordanian organization operating in Jordan within the fiscal year 2021-2022. Researcher in that sense depended on SPSS in order to tackle the numerical primary data which were collected from the application process. Results of study indicated that business intelligence in combination with big data contributed to improving the level of decision-making in organizations, that is, taking the appropriate decision at the right time, and accordingly it was proven that business intelligence contributes significantly to improving the performance level of organizations. It is expected from current study to be of great help for organizations which operations are based on IT tools and results in collecting huge bulk of data, current study would help in maximizing the interest in BI and big data for better decision making which would lead to better performance. On theoretical level, it is expected from current study to be a start for other academic and interested people to take initiative and carry out researches that are related to managing big data. Study recommended paying some attention to business intelligence capabilities of startups organization, and as a future work, it is recommended to carry out a research that analyzes of the impact of network learning on the performance of financial organizations