Abstract: Strategic planning refers to those process that involves several steps that are required
for developing different strategies. These strategies are mainly focused on increasing overall
profitability by achieving goals and objectives. During the global pandemic, each sector has
faced a serious issue of maintaining the profit margin. However, applying effective strategies
such as implementing work from home and making each activity digitalize helps to maintain
profits. The article follows the secondary qualitative method to provide a better understanding
of the topic. Herzberg s two-factor theory also highlights two key elements that are essential in
enhancing profitability