Abstract: The study examined the impact of promotional activities
exercised in Jordanian shareholding Ceramic and glass
production companies on their consumers purchasing
decisions. The data required for this study has been
gained from two sources: the first is gleaned from books,
studies and previous research, while the second was
the field study. The populations of the study were the 2
Jordanian shareholding Ceramic and glass production
companies registered in Amman financial market, and
both of them were surveyed. For the purpose of this study
a pre-designed questionnaire has been distributed to a
purposeful sample of 36 managers and staff in marketing
departments of these companies. A reliability Cronbach’s
Alpha to determine the reliability of the questionnaire
as a tool to collect the necessary data was performed. A
set of results has been found, and can be summarized as
follows: The degree of promotional mix elements practice
in Jordanian shareholding Ceramic and glass production
companies was high for advertising, personal selling,
and sales promotion, while it was moderate to low for
publicity, and public relations. There is no statistically
significant effect of the following combined promotional
activities: (advertising, personal selling, sales promotion,
publicity, and public relations) carried out by Jordanian
shareholding Ceramic and glass production companies on
consumers purchasing decision.
There is a statistically significant effect of the
following promotional elements: advertising, Personal
Selling, and sales promotion practiced by Jordanian
shareholding Ceramic and glass production companies on
consumers purchasing decision. There is no statistically
significant effect of the Publicity, and public relations
practiced by Jordanian shareholding Ceramic and glass
production companies on consumers purchasing decision.